If you are using the point of sale system in your food business simply for accepting payments, then you are not making the most of this type of machinery. There are numerous features that your point of sale system has that could work to increase your restaurant's profits. From meticulously tracking all the inventory of your business to accurately managing your employees' schedules, point of sale systems can be optimised to make the most of your sales. Here are some ways that you could use your point of sale system to increase your restaurant's bottom line.
Use point of sale systems in the effective optimization of the menu
Most food businesses will have a comprehensive menu in an attempt to ensure that a majority of their potential customers' needs will be met. However, the downside of having a menu with numerous items is that some items will simply not sell as much as others. You can use your point of sale system to track trends in your customers' purchases and see what their different preferences are. More often than not, you will find that some menu items tend to move more than others do. This then gives you a chance to opt to eliminate the menu items that do not contribute to your business' profits or reduce the amount of stock you invest in these items.
Use point of sale systems to offer your customers promotions
Point of sale systems are a great aid in creating individualized promotions that would boost sales for your business. Using the customer data that these point of sale systems collect, you can create promotions based on popular items. For instance, if some food items being offered are not selling great, then you could offer a promotion that would grant customers coupons for popular items based on them buying the unpopular menu items. These cross-items promotions should increase the sales of the less popular food items and help you clear the stock if you intend on eventually removing the item from the menu.
Use point of sale systems to determine high and low traffic days
When you own a restaurant, you will definitely experience peak hours and off-peak hours. However, this can also be looked at in terms of peak days and off-peak days. Rather than simply accepting low traffic days, you can have offers and discounts on these days to promote patronage. Bringing in more customers on the slower days will gradually increase the overall profit that your business makes.